Top 101 Social Media Friendly Hospitals for 2017

Our results for 2017 are now out!!!

People have lots of choices when it comes to healthcare these days, and consumers are more selective than ever about who they trust to keep them healthy. Having a strong social media presence is a great way for hospitals to connect with customers and build their brand.

In healthcare, reputation is everything. People turn to hospitals with surgeons and staff familiar with cutting-edge interventions and procedures, and expect providers to have the most advanced and sophisticated diagnostic equipment in-house. Publishing information about new treatments and equipment upgrades provides convincing evidence that providers are keeping up with the latest advancements.

Social media is perhaps the most effective tool hospitals can use to get the word out and build their reputation. The staff here at NurseJournal.org believes social media is so important that we have once again gathered the latest social media stats for hospitals around the country.

We evaluated over 800 hospitals this year, looking at activity on all the major social media platforms – Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, Instagram and Snapchat to find out which hospitals are doing the best job of connecting with their patients through social media. We assigned scores for each type of activity, with a total of 100 possible: 25 points each for Facebook, Twitter and YouTube; and another 5 points each for LinkedIn, Google+, Pinterest, Snapchat and Instagram.

See the full breakdown of our scoring system and how points were awarded for activity on each social media network here.

Here are the top 101 social media friendly hospitals for 2017.

If your hospital made the top 101, feel free to display the badge above on your website, and on your social media accounts.


Scoring System for Finding the Most Social Media Friendly Hospitals

Facebook – 25 (25/2= 12.5)

Likes (More than 1,000,000= 12.5; 667,000-999,9999= 8.3; 1-666,999= 4.17)

Followers (More than 1,000,000= 12.5; 667,000-999,999= 8.3; 1-666,999= 4.17)

Twitter – 25 (25/2= 12.5)

Followers (More than 1,000,000= 12.5; 667,000-999,999= 8.3; 1-666,999= 4.17)

Tweets (More than 25,000= 12.5; 16,667-24,999= 8.3; 1-16,666= 4.17)

YouTube – 25 (25/3= 8.3)

Subscribers (More than 10,000= 8.3; 6,667-9,999= 5.5; 1-6,666= 2.8)

Videos (More than 1,000= 8.3; 667-999= 5.5; 1-666= 2.8)

Views (More than 1,000,000= 8.3; 667,000-999,9999= 5.5; 1-666,999= 2.8)

LinkedIn – 5

Followers (More than 25,000= 5; 16,667-24,999= 3.3; 1-16,666= 1.7)

Google Plus – 5

Followers (More than 1000= 5; 667-999= 3.3; 1-666= 1.7)

Pinterest – 5

Followers (More than 1000= 5; 667-999= 3.3; 1-666= 1.7)

Snapchat – 5

(Yes= 5; No= 0)

Instagram – 5

Photos (More than 1000= 5; 667-999= 3.3; 1-666= 1.7)

Also check out our Children’s Hospitals edition now available!

 

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